Coaching
One-on-one coaching for men over 40
Sustainable fat loss, strength, better movement, and real accountability, built around the life you already have.
Who it’s for
Built for men who’ve
tried everything.
01
You gain fat easily
You’re a man over 40 who wants to be lean, strong, and healthy, and a lean body doesn’t come naturally to you.
02
You’ve tried the diets and the programs
Sometimes it worked, for a while. Then work got busy, a vacation came up, and you were starting over again.
03
You want a positive approach
A plan that fuels you instead of punishing you, with the accountability to make it stick.
This isn’t built for chasing shredded influencer status. It’s built for a physique that commands respect, without obsession.
What’s included
Everything you need.
One clear system.
One primary coaching service, centered on The 15 Percent Club: simple, focused, and high-touch.
Personalized training programming
Smart, efficient strength training that builds muscle and strength and supports long-term joint health.
Nutrition guidance
No detoxes. No cheat days. No starting over every Monday. A simple approach you can keep.
Body composition coaching
Lose fat while building lean muscle, with a clear target: below 20%, and working toward 15%.
Movement and recovery support
Mobility, breathwork, and recovery, so you move better and bounce back.
Habit and lifestyle coaching
Learn to handle restaurants, vacations, family time, and stressful weeks while still making progress.
Daily accountability and check-ins
Direct access to Dave through the Everfit app: questions, wins, challenges, and travel.
Coaching calls, twice a month
Regular calls to review your progress, with ongoing adjustments to your plan as your schedule and life change.
Ongoing communication and support
Someone in your corner, keeping you focused and helping you keep momentum when life gets busy.
What you can expect
Results that
last.
The goal is sustainable fat loss, improved strength and energy, better movement, and long-term health, without extreme dieting or burnout.
Sustainable fat loss
Lose fat slowly and steadily, without extremes and without drama, and keep it off.
More strength and energy
Energy improves. Movement gets easier. Confidence comes back.
Better movement
Train in a way that’s kind to your joints, so you can do the things you love again.
Long-term health
Below 20% body fat, almost all major health markers improve.
Getting started
Four steps,
no pressure.
1
Apply
Tell me a little about yourself and what you’re struggling with.
2
Talk
If it looks like a good fit, we’ll set up a call to talk it through.
3
Get your plan
A personalized fitness and nutrition plan built around your schedule and your life.
4
Train with support
Daily access to your coach, regular calls, and adjustments as life happens.
Real results
What clients
say.
In my time working with Dave I lost 40 lbs and have kept it off effortlessly.
Brian Singh
Coaching client
I got down to 12 percent body fat without restriction.
Joe Pope
Coaching client
Coach Cash changed the trajectory of my entire life.
Hamza
Coaching client
Questions
Good questions,
straight answers.
Can’t find what you’re looking for? Apply and ask on your call.
Who is this for?
Men over 40 who gain fat easily and want to be lean, strong, and healthy without making fitness their entire life. If you’ve tried diets and programs that worked for a while and fell apart when life got busy, this is built for you.
How much time does it take?
For most men, about four focused hours of strength training each week, plus walking around 8,000 steps a day (especially after meals) and simple tracking habits.
Do I have to give up restaurants, vacations, and family dinners?
No. The goal isn’t to avoid them. It’s to learn how to navigate them while you keep making progress. No detoxes, no cheat days, and no starting over every Monday.
How does the daily support work?
You have direct access to Dave through the Everfit app: questions, wins, challenges, travel, stressful weeks, and plateaus. You also have coaching calls twice a month, with ongoing adjustments to your plan.
What body fat should I aim for?
Below 20% body fat, almost all major health markers improve. For most men over 40 who gain fat easily, around 15% is the sweet spot: lean, athletic, and realistic to maintain.
What happens after I apply?
Dave reviews your application. If it looks like a good fit, you’ll set up a call to talk it through.
How many clients do you take at a time?
Each intake is limited to 15 clients, so every client gets real attention.
Ready to join the 15 percent club?
Tell me a little about yourself. If it looks like a good fit, we’ll set up a call.
Apply now